Category Archives: Company News

A new online magazine and a lovely JWL profile …

We were delighted with our profile feature in new online magazine blog Erisea Magazine. It is full of good, well written articles covering all things from food, beauty and lifestyle and much more. This was our lovely feature: http://erisea-mag.com/jasmine-white-london/ Erisea Magazine  

Jasmine White London

0
Founded by Supriya Broadbent, Jasmine White London features products that span textiles and enamelware. Inspired by nature, Indian culture and stars, the range has something to suit many tastes. Using fine materials and traditional skills, Supriya creates an enchanting collection that is colourful, traditional and unique, with a focus on colour and quality. Supriya says
Birds of Paradise full colour table cloth pure cotton by Jasmine White London1“I want my collections to grab the eye, become
irresistible to purchase but to last
a long time. I want them to be well loved and used
and to always bring a smile with no
compromise in the making.”
The collection includes home ware from quilted oven gloves and table cloths to tea towels and cushions. They vary is colour a design, often depicting birds, stars or floral images. Many are bold and bright shades on white backgrounds, created to give a new lease of life into the modern kitchen, whilst others have the soft, gentle tones of pastels that would easily feel at home in a more traditional cooking area. Jasmine White London Hand Painted Enamelware mug sage green with iris £7.50Jasmine White London also creates a range of hand painted enamelware for the home which is beautifully executed and depicts stunning floral patterns. The stainless steel mugs are really fun, bright and full of colour. They are perfect for the summer months in the garden or for camping trips. Where ever they are used, they will be sure to bring a smile to the users face. The enamelware collection also contains bowls, jugs, trays, tumblers and even tea caddies, everything you need! Prices for Jasmine White London items start at just £6.50 for the hand painted tumblers, so make for a really affordable gift, if not a treat for yourself!  
The beautiful, white Jasmine flower, is my inspiration.
It’s sweet scent on a warm summers evening that winds
its way through your senses, softly enchanting you and
adding a marvelous fragrance to your surroundings
is endearingly captivating.
Supriya Broadbent

ABOUT AUTHOR

Founder of Eclectic Enchantments blog and Jewellery Boutique, Erika has also been a beauty writer, fashion writer and Beauty & Accessories Editor for a large online magazine before starting Erisea.

Copyrite Erisea Magazine.

A recent visit to India to meet up with Jasmine White production teams.

We visited India in April  and all credit is due to the team at Advent Custom Tours http://www.adventcustomtours.com who very kindly held our hand as we navigated the hot weather in Delhi at 37Degrees to high up in the Himalayan Mountains where it dipped to around 13-14Degrees, which of course was pretty normal given the weather in England! What with last minute flights and travel related issues, it was very handy to have a team that deals with tailor made travel to help us around.Kashmir Mountains

Visiting the Production Team in Kashmir

It was lovely to be in Srinagar which is the capital of Kashmir and being nestled among the Pir Panjal and Zabarwan mountain ranges in the Himalayan mountains is quite magical. Srinagar is a valley in the foothills of these mountains and is well known for its beautiful Mughal Gardens and Houseboats, or ‘Shikharas’ on the beautiful Dal Lake. The view of these majestic mountains and their stunning peaks rising above and around the valley are an impressive sight to behold. The Mountain peaks Kotwal (14,211 feet)and Mahadev (18,013 feet) peaks, amongst others, are visible from the valley. The Mahadev is the backdrop of the Shalimar gardens which is rather stunning. It is in Srinagar that we visited our production team which is focused on developing the traditional art of hand painting amongst the young women so that it provides them with a means of income, an aspect that is of firm importance to the development of Jasmine White products. Handpainting is a traditional skill practiced by men, which is not unlike most other parts of India. At Jasmine White we are keen to ensure this skill is sustained and also provides an income stream to women who can work from home. As a first for our enterprise, our senior artisan Tareque is now training women to work on this skill from home, and where possible from a special ‘workshop’ for women.

Floral Inspiration
Shalimar Gardens
Jasmine Whites enamelware in production each piece being meticulously hand painted with Supriya on right side of the image
Indian lady Afroza working on Jasmine White hand painted decorations

 

Most of the artisans in our Srinagar production facility undertake the work at their homes around their families, and they work in their spare time or on a ‘project basis’ for the production unit. We enjoyed our introduction to Kehva, a beautiful blend of cardamom and clove which is traditionally the ‘tea’ drunk in Kashmir. The beautiful gardens and the Dal Lake that makes up the city are very enticing. We have promised ourselves to go back for a Houseboat stay and also to further develop our ties with the magical hands that work on our beautiful products.

Then to Delhi

We also visited our production unit in Delhi which produces our textile products. We are pleased that the team that works on the Indian Street, Stars and Birds of Paradise ranges does not have  any child employees or a ‘tea boy’ (typically a young boy who instead of being at school is found in offices all over the country serving teas) , and that all teas/coffees/soft drinks are made by the unit members themselves, or bought in by them. We are satisfied that fair wages are paid at both our units and no sweat shops operate here. It is these aspects that are the foundation of the Jasmine White brand and so with each product an integrity as well as beautiful craftsmanship can be assured. Off to plan the next trip then …………………….

Press Coverage

We were delighted that our handpainted enamelware caught the eye of the editors at both The Lady and Utopia Kitchen and Bathroom Magazines. The Lady Jasmine White May 14 001 The Lady Jasmine White May 14 001 (2)                             Jasmine White Enamel Tumblers Utopia Kitchen and bathroom May 14 001jasmine White Kitchen and bathrooom May 14 001

Holi the festival of Colours

It was Holi, the Festival of Colours in India on Monday coinciding with the Full Moon this week. The Holi Full Moon stays high up in the night sky, which is a rarity for the full moon. Bonfires are lit on the night of the Full Moon as part of the festival. This festival celebrates the onset of Spring, and a large amount of colour called ‘Gulal’ and ‘Abir’, both dry powder and mixed with water is thrown by folks on each other in celebration. There are Myths associated with this event in relation to Lord Vishnu preserving the Earth and saving it from evil, and as good defeats bad, there is a lot of traditional sweet Gujhiya eating and singing and dancing too! Along with the festivities, a copious amount of Bhang is consumed, almost always mixed in some food, so watch out for the delicious smelling Bhang pakoras and the sweet smelling Bhang Lassis! The effect remains for hours if not days, but almost always is innocent fun. They say on Holi even enemies become friends. What better way to spread good cheer and peace than celebrate together! The weather is still lovely and cool before Holi in India, and it starts getting warmer soon after that. It is best to visit India in the winter as the weather gets too hot otherwise. We love India however, so we would be happy to give you any tips and advice /help ( if any is indeed required ) as we love it there as much as we do here!   We have discovered that you can join in a European version of the event too, at www.Holifestival.com. This was started by  Jasper  who visited India during Holi and loved it so much he re-created it here! Jasmine White London loves the celebration of colour and this is reflected in our selection of vibrant product range, especially in Indian Street where we try and capture the sight, sound and life on India’s streets. For us life is a celebration, so go out there and make merry with lots of colours-everyday! “Holi Hai!”
Indian Street Design cushion by Jasmine White London
Indian Street Design cushion by Jasmine White London

Return of the Everyday ‘Jhola’ Tote Bag

  _DSC4668   Whilst working on the new Stars and Birds of Paradise range, we decided to do an ‘everyday’ bag, a tote – one that you actually will find in use all over  the world! People use what is called a ‘Jhola‘ bag in India to lug their everyday belongings – from clothes to food to toys. What has been glamorously adopted as a “book bag”, used to be the common man’s everyday humble ‘lug’ sack/ Jhola before taking on its new avatar. Blue Stars Jhola book bag Dress it up or down, our ‘Jhola’, for that is its name, stands firm as the new staple among your belongings. You can dress it up or down, and glamourise it with sequins, pins, badges and charms, it remains pretty (available in all our designs and colour variations), sturdy, foldable and washable. We put in a gusset on each side so it can expand  and is ready to carry your personal belongings, shopping, books or toys.  Return of the Jhola indeed! An every day bag we just can’t be without, more so now with the banishment of plastic bags. Hurrah!  

Its time for loving and giving

A small absence from the blog as we have been busy doing some select Christmas fairs for the season, and we especially enjoyed meeting new customers at Presents Galore,  Newmarket in aid of MacMillan Cancer. Our handpainted papier mache Christmas decorations enjoyed a special reception as we kept on having to replenish stock during the fair. Our customers enjoyed picking through these decorations as each one is handpainted to a unique design. red and black low reslow res black black splash low Interestingly a trend for the black Christmas baubles was apparent as well as the bell shape. The bells do have small bells inside which tinkle when moved that customers are always charmed by and bring on a smile! 2013-07-14 13.29.07   Our New Leaping Reindeer range did especially well tea towels running out on the second day of the show with our oven gloves catching up fast.  Bespoke Leaping Reindeer table runners also a popular option. We are able to have made customised lengths within a time frame. Some local Christmas fairs in London and the countryside where we had a repeat of the same; the festive spirit is certainly about!    

As our bit of ‘loving and giving’,

we are not charging for shipping on orders over £60 to mainland UK and offering 15% off our very Christmassy Leaping Reindeer range on purchases over £20. We are also offering free gift wrapping on orders over £60. Our last order dates before Christmas will be Wednesday 18th December to guarantee delivery. However, do contact us directly if you want to discuss other delivery options. Wishing you all a very Merry Christmas and thank you to all our lovely new customers. Best wishes Supriya  

Hello and welcome!

Well, we have had a busy summer! I am delighted to be announcing the re- launch of Jasmine White London. First of all introducing a new handpainted, colourful enamelware range for the home. A soft launch at the Wimbledon Village Fair in the summer where mugs, jugs and trays  flew off the stall proved its popularity! I then took it to the trade at Top Drawer London a couple of weeks ago where the collection received a lot of positive response from retailers and independent shops. I have included some of my own floral design patterns onto the enamelware, the posy and the small flowers but also incorporating the traditional ‘floral splash’ so familiar to the Kashmir region where they are hand painted. It is time for colour in our homes and I hope this collection will inspire many of you to adopt this philosophy!  Read More